DataMarketer

Marketing analytics that tells you where your budget leaks

DataMarketer checks your tracking, attributes every sale and flags what to fix first. Run a free audit of your site in 30 seconds.

Enter your public website address.

Try it on a test store
Business type

Choose your business model.

Channels you run ads on

Select every channel you use.

Choose your spend band for risk estimates.

No card required. Read-only, your data stays yours.

How a signal feed reads

6 signals found

P1 to P4
P1 Purchase event missing on checkout after release Google Ads est. 1 900 USD per week
P2 Meta Pixel ID fires twice on product pages Meta est. 1 200 USD per week
P2 Google Ads tag fires before consent defaults load Google Ads est. 800 USD per week
P3 UTM tags on internal links overwrite source GA4 est. 600 USD per week
P2 CPA up 38 percent week over week on Prospecting Meta est. 950 USD per week
P4 LinkedIn Insight tag missing on demo page LinkedIn est. 250 USD per week

These figures illustrate the signal format and are not customer results or measured losses.

  • 6 attribution models
  • 11 connectors
  • Checks every 15 minutes on Scale
  • Read-only access
  • P1 to P4 priorities
  • 36 months of history on Scale

Tracking audit

Catch broken tracking with a continuous GA4 audit

DataMarketer checks tracking on your key pages and flags measurement changes after releases. The ga4 audit covers tags, consent and event gaps. Monitoring repeats that review at your plan's frequency, and every finding comes with evidence and fix steps.

  • Inspect GA4, GTM and ad tags.
  • Catch duplicate pixels and missing events.
  • Check consent mode and UTMs.
teststore / tags15 min
P11
P22
P31
  • GA4 config All pages
  • purchase event P1 Missing
  • Meta Pixel init P2 Fires twice
  • Consent defaults P2 Loads late
  • Internal UTMs P3 Overwrite source
  • GTM container All pages
Tracking panel with priorities and fix steps.
Revenue credit Google Ads Meta LinkedIn Email
Google Ads 52k 61k 47k 55k 49k 44k
Meta 31k 18k 27k 22k 29k 33k
LinkedIn 9k 6k 12k 9k 11k 13k
Email 8k 15k 14k 14k 11k 10k
Revenue credit by attribution model.

Attribution

See which channel earned the sale with multi touch attribution

Compare how attribution models assign revenue before you move budget. DataMarketer links ad interactions to store or CRM outcomes, so every platform claim is checked against one reference. Use multi touch attribution to compare first click, last click, linear, time decay, position based and data-driven models.

  • Compare models side by side.
  • Connect store sales and CRM deals.
  • Review channel and campaign contributions.

ROI tracking

Put spend next to revenue with ROI tracking

DataMarketer puts spend beside attributed revenue, so every budget decision has a clear basis. Use roi tracking to compare channels, campaigns, landing pages and cohorts. Alerts flag unusual changes. Marketing dashboards and the weekly brief keep the evidence ready for review.

  • Compare ROI, ROAS and blended results.
  • Receive email and Slack anomaly alerts.
  • Review weekly budget recommendations.
Spend and revenue, 8 weeksUSD
Spend Revenue
ChannelSpendRevenueROASWoW
Google Ads 18 400 41 200 2.24 +4%
Meta 12 900 22 100 1.71 -11%
LinkedIn 4 800 6 300 1.31 +2%
TikTok 2 600 2 900 1.12 -19%
Spend changes and attributed returns.
AI analystMeta, last 14 days

Why did Meta CPA rise last week?

Prospecting CPA rose 38% week over week.

Pixel fired twice from Tuesday's release.

DayMeta purchasesStore ordersCPA
Mon 41 40 31.20
Tue 78 39 32.90
Wed 82 42 41.70
Thu 80 40 43.10
AI answer with its supporting table.

AI analyst

Ask the AI analyst why performance changed

Ask a question and inspect the numbers behind the answer. The ai data analyst explains your connected marketing data in plain English. Go from a broad question to a specific channel, campaign or period without building another spreadsheet.

  • Ask questions in plain English.
  • Inspect the supporting table.
  • Turn findings into a review list.

Data driven marketing in four steps

Connect the accounts that hold spend and revenue. DataMarketer checks measurement first, then compares attribution and ranks what to act on. The data driven marketing workflow gives your team a repeatable sequence with evidence at every step. Campaign changes stay with you.

  1. 01

    Connect

    Connect spend and revenue sources with read-only access.

  2. 02

    Audit

    Check tags, consent and conversion coverage.

  3. 03

    Attribute

    Compare revenue credit across models.

  4. 04

    Act

    Review priorities and make budget decisions.

An ROI number you can trust before you sign the budget

Get one trusted ROI number with its attribution model visible, early warning on wasted spend and an analyst's output without a new hire. Tracking health and revenue sit in the same discussion, so you can question the inputs before you approve the next budget move.

Worked example

Reallocating 10 percent of a 40 000 USD monthly spend moves 4 000 USD. At revenue multiples of 1.5 and 2, the difference is 4 000 × (2 − 1.5) = 2 000 USD. This is revenue arithmetic, not a customer result or profit forecast.

Marketing data security that never touches your campaigns

Every connection is read-only, and DataMarketer never changes campaigns. Marketing data security covers access controls, retention and data handling, so your team can review the boundaries before connecting accounts. The yearly Scale plan adds SSO and security review documents for procurement.

  • Encryption in transit and at rest.
  • GDPR and CCPA data handling.
  • Roles and permissions on Scale.
  • SSO (SAML) on yearly Scale.
  • Plan-based history and custom retention on yearly Scale.

One marketing analytics platform in three plans

Plans differ by sites, ad accounts and monitoring frequency. Every plan includes attribution, AI analyst questions and reporting, with limits shown below. Compare the details on the marketing analytics platform pricing page. Yearly billing is selected by default, and monthly billing is available too.

Save 50 percent

Starter

For a solo marketer.

24 USD per month, billed yearly at 288 USD

or 49 USD billed monthly

  • 1 site, 3 connected ad accounts.
  • Daily tracking monitor.
  • Last click, first click and linear attribution.
  • 50 AI analyst questions per month.
  • Weekly brief.
  • 1 seat, 6 months of history.

Growth

For a growing team or brand.

74 USD per month, billed yearly at 888 USD

or 149 USD billed monthly

  • 3 sites, 10 connected ad accounts.
  • Hourly tracking monitor.
  • All attribution models, including data-driven.
  • 300 AI analyst questions per month.
  • Weekly brief and scheduled PDF reports.
  • 5 seats, 24 months of history.

Scale

For agencies and multi-brand teams.

249 USD per month, billed yearly at 2 988 USD

or 499 USD billed monthly

  • 25 sites or client workspaces, unlimited ad accounts.
  • Tracking checks every 15 minutes.
  • All attribution models, data-driven and MMM.
  • 1 500 AI analyst questions per month.
  • White-label reports and API export.
  • 20 seats, roles and permissions.
  • 36 months of history.

Enterprise: SSO (SAML), custom data retention, invoicing and security review documents on the yearly Scale plan. Create your account, then email [email protected] for invoicing.

PlanMonthly priceYearly priceWhat is included each month
Starter 49 USD 288 USD, equivalent to 24 USD per month 1 site, 3 ad accounts, 50 AI questions
Growth 149 USD 888 USD, equivalent to 74 USD per month 3 sites, 10 ad accounts, 300 AI questions
Scale 499 USD 2 988 USD, equivalent to 249 USD per month 25 workspaces, unlimited ad accounts, 1 500 AI questions

Questions before you connect your accounts

Short answers about access, data, billing and what the audit checks.

Do you need write access to my ad accounts?

No. DataMarketer uses read-only connections to inspect measurement, spend and performance. It never changes campaigns, bids, budgets or tags. Findings explain what needs attention and provide fix steps. Your team reviews evidence and makes changes in the account or website.

How is DataMarketer different from GA4?

GA4 records events. DataMarketer checks whether that recording works, reconciles platform claims against revenue and prioritizes what to investigate. It adds attribution comparisons, spend alerts and recommendations. You can keep GA4 and use DataMarketer to inspect measurement and budget decisions.

Does it work with consent mode and cookie banners?

Yes. DataMarketer audits consent settings and checks how tags relate to banners. Attribution uses consented signals rather than treating every missing event as a tracked sale. Findings help distinguish measurement gaps from consent behavior before you decide what to fix.

How quickly will I see useful findings?

The audit runs in about 30 seconds and returns findings from the pages it can read. Connected monitoring follows your plan's frequency. Your weekly brief follows the first week of data, giving the summary a period to compare and explain.

Can an agency manage multiple clients?

Yes. Scale includes 25 client workspaces, per-client health scores and white-label reports. It includes unlimited connected ad accounts and 20 seats with roles and permissions. Keep each client's findings separate while using the monitoring, attribution and reporting workflow across the team.

Can I cancel my subscription?

Yes. You can cancel a monthly plan at any time, and access continues until the end of the paid period. Monthly and yearly prices are shown separately so you can compare the billing commitment before choosing. Yearly subscriptions are billed as an annual payment.

Do you sell or share my data?

No. DataMarketer does not sell or share your marketing data with other customers or advertisers. Your data stays yours. Read-only access limits what the product can do in connected accounts, while encryption, access controls and retention settings define how that data is handled.

Can I try DataMarketer before I pay?

Yes. Run a free one-time audit without a card. The first 3 signals are readable, and verifying your email unlocks the full audit here. Paid plans start at 24 USD a month billed yearly, with annual totals shown before choosing.

Read more about marketing data analysis.

Find your next tracking fix

Run a free one-time audit before your next budget decision. DataMarketer checks visible tracking and consent settings on your public pages and lists the evidence in priority order. Your team sees which measurement issue to investigate first.

No card required. Read-only, your data stays yours.